About Me

I didn’t start in SEO. I started in content.

I got my start in content writing because it felt like the easiest way in for a new grad who wanted to build something real.
illustration of Al Amin Ifty showing thumbs up with smiled face
After university, I tried out a few things, but content writing opened the door for me. I took on internships, picked up new skills, and soon became a full-time content writer. I worked with clients from LinkedIn, Facebook, and different freelance platforms.
That’s when I started learning about SEO. I figured out how search engines work, what keywords do, and why some pages show up while others don’t. Looking back, I was already pretty deep into SEO, but I hadn’t really called it that yet.
Al Amin Ifty, who is a local lead generation seo strategist, sitting in his office, with a smiled face
From there, I kept going. I taught myself SEO while working on content, then started taking on SEO projects on my own, first through marketplaces, then with clients, and finally in full-time jobs. Over the last few years, I’ve helped all kinds of businesses, like local services, real estate, professional services, healthcare, and tech, grow their presence with content and SEO.

A Quick Case Study:

Ranked #1 for "Photography Dhaka." But Zero leads.

In 2024, I worked with a photographer in Dhaka. His site was number one for ‘photography Dublin.’ All the SEO numbers looked great: rankings, impressions, clicks. The job seemed done.
But the phone didn’t ring. Not even once.
The page had no clear next step. People landed on the site but didn’t know what to do. There was nothing special to make them pick him over others. The site ranked high, but it didn’t help his business at all.
“That project taught me something big. Page one is not the goal. Getting leads is the real goal. Rankings are just part of the journey. Most people stop there, but that’s not enough.”
Now I always ask: if the right person lands on this page, do they have a reason to reach out? If not, all that traffic means nothing. It just looks good, but it doesn’t help.

The opinions that shape how I work

Traffic without conversion is a vanity metric

Rankings and impressions look good in reports. They don’t pay your bills. The only metric that matters is how many qualified people contacted you this month.

Diagnose before you prescribe

Most SEO work is generic because it skips the diagnostic step. I don’t recommend anything before auditing. Every site has a different specific problem.

Intent alignment beats keyword density

A page can target the right keyword and still fail if the content doesn’t match what the searcher actually wants when they arrive. Intent is everything.

Most sites need better structure, not more content

The instinct is always “write more”. But most sites already have enough. They just have it in the wrong places, with the wrong structure, targeting the wrong intent.

Stable growth compounds. Spikes disappear.

Shortcuts produce ranking spikes that vanish after the next algorithm update. Structural SEO, if done right, compounds for years. I build the second kind.

Small businesses deserve straight answers

No guaranteed rankings. No vague retainer promises. No 200-item reports with no guidance on what to fix first. Just clear diagnosis and a prioritised plan.

How I Work

Every engagement starts with a proper diagnosis.

Understand the problem first

I start by understanding why traffic isn’t converting

Diagnose intent and patterns

I look for intent mismatches, content gaps, and structural issues.

Fix what actually matters

No random changes. Only focused fixes that improve clarity and trust.

Build for stability over time

I prioritise long-term growth, not short-term ranking wins.

Who I've worked with.

Across freelance marketplaces, direct clients, and full-time roles, these are the industries where I’ve delivered real SEO work.

Local Home Services
Real Estate
Tech & SaaS
B2B Service Businesses

The technical stack behind the work.

SEO Core

Technical SEO Auditing
0%
On-Page SEO & Intent Optimisation
0%
Keyword Research & Mapping
0%
SEO Content Strategy
0%
Topical Authority & Cluster Architecture
0%

Conversion & Analytics

Lead Generation Funnel Optimisation
0%
Google Search Console
0%
Google Analytics 4 / GA4
0%
Core Web Vitals & Page Speed
0%
Conversion Rate Optimisation
0%

Tools

Screaming Frog SEO Spider
0%
Ahrefs / Semrush
0%
Google PageSpeed Insights
0%
WordPress / On-site Implementation
0%

Content

SEO Content Writing
0%
Semantic SEO & Entity Coverage
0%
Content Audit & Gap Analysis
0%
AI-Assisted Content Strategy
0%
icon of Al Amin Ifty

Traffic → Leads → Revenue